Why Freestone
Leadership Succession
Traditional private equity investors require sellers to stay on and run the acquired business for a year or more, often tying a significant portion of the seller’s proceeds to this commitment. The seller effectively becomes an employee, usually reporting to a junior partner.
Freestone’s model allows you to pursue retirement or other ventures almost immediately (typically within four weeks). Ongoing commitments would be limited to board-level advisory roles (if desired), answering occasional questions, and making warm introductions to important customers and suppliers. This is the primary differentiator between our approach and traditional private equity. Our model provides you with a true succession plan that allows you to move on to the next chapter in your life.
Employee Stewardship
Traditional private equity investors have rarely run a company or had any significant leadership experience. While they may understand the importance of great talent at an academic level, they do not have the visceral understanding that your employees are the foundation of your business. At the end of the day, your employees will be payroll line items on a spreadsheet.
We have spent our careers directly leading businesses and military units. We understand, like you do, that a business is no more valuable than the people that are in it. We will join your company on day one and will be developing long term relationships with the team that will last for years, if not decades.
Patient Capital
Traditional private equity investors typically target 3-4 year holding periods for acquired companies. Given that they have defined fund lifecycles and institutional investors, this makes perfect sense. However, this short-term focus can be vastly different from the long-term vision of founder-owned or family-owned businesses that think in terms of decades not months.
Our capital comes from our own pockets, experienced professional
Our Values
Leadership matters
Integrity
Long-term value
creation
Transparency
Industry Characteristics
Fragmented
No large companies dominating the industry
Growing
~5+% annual growth in market size
Non-Cyclical
Minimal downside impact in prior recessions
Enduring
Limited tech, political, or regulatory risk
Company Characteristics
Small / Medium Sized
Revenues between $10M and $65M Revenue
Recurring Revenues
Predictable, repeat revenue; ideally, annual or multi-year contracts
Track Record
5+ years of profitability
Diverse and loyal Customer Mix
Limited dependency on key customers; multiple end markets serviced with high customer retention